Products decorated with hand lettering or the art of beautiful writing, in fact, have experienced rapid development in the digital era. Commodification occurs in the art of hand lettering which leads to the creative industry and contributes to the community’s economy, especially in the case of handwritten notes for business.
One of the factors causing the increasing public interest in art is the aesthetic aspect. Writing beautiful handwriting can use several techniques, causing public interest to increase and of course, handwritten notes for business are very promising.
We examine some historical facts behind the art of hand lettering, and the differences between typography and calligraphy. If you master the art of hand lettering, you can easily turn it into a very profitable business. Curious, right? Read it to the end, ok!
The Ins and Outs of Hand Lettering, and How It Distinguishes It from Typography and Calligraphy
As we mentioned above, hand lettering is actually a combination of two disciplines, namely calligraphy and lettering. The art of calligraphy itself is writing letters, and lettering is drawing letters. Hand lettering art is made by hand using drawing tools such as pencils drawing pens brush pens and many more. So what’s the difference between typography and calligraphy?
Typography is a useful term for the art of writing and drawing letters. The History of Writing article clearly states that pure typographical writing is a method of both print and digital typesetting.
The typographers previously designed (performed) the shape of the letters they wanted, and then printed them mechanically. You can easily find typography on road signposts, or names in doctors’ offices. Currently, the science of typography has developed into custom typography.
Lettering is the art of drawing letters with more than one stroke (multiple strokes). The art gained popularity in the 15th century, through the use of black Gothic text for prayer books published by the German printer Gutenberg.
The writing tools used in making lettering are very diverse, such as markers, brush pens, gel pens, chalk, and others. Currently, the science of lettering has developed into hand lettering.
According to Wikipedia, the word calligraphy comes from the Latin “kallos” which means beautiful, and “graphein” which means writing or script.
Calligraphy is a gestural art for making letters. Usually use a dip pen or a Chinese inkwell. The art of calligraphy incorporates more variations and techniques. How to make it using a single stroke (single stroke).
Calligraphers create their writing with some force of pressure, to produce beautiful thin, thick lines. Downstrokes have thick lines, while upstrokes are thin, smooth, and floaty.
Hand Lettering As A Business Opportunity
The art of hand lettering and calligraphy is again becoming a trend among the people. Starting in 2014, a hand lettering artist, namely Erwin, developed this art in the community. He saw good prospects, because in America there was a boom in hand lettering.
Erwin acknowledged that social media also plays an important role, so that audiences can explore various styles, techniques and media.
What are some handwritten note opportunities for businesses that you can find?
Making Hand Lettering Works on Various Media
- Hand lettering in acrylic media with LED lights. An example is the artist Tya. He made a birthday or graduation greeting.
The most popular and happening hand lettering works of art some time ago are quotes or pieces of hadith and verses. You can make it on blackboard media, give it a frame or just hang it with an aesthetic rope.
Products include art prints on t-shirts, cutting boards or wood products, nameplates, coffee mugs, tote bags, pouches and greeting cards.
- Make a Mural for Cafe Walls
- Wedding Decoration Using Chalk and Blackboard
Selling Work Online
If you have started working on creating hand lettering products, it’s time for you to promote your works online.
- You can start selling your hand lettering by making various examples in the media.
- If you capture it in the form of works on media, be it frames, acrylic or copperplate, then document these works by taking pictures of them.
- It’s the same if you make murals and decorations for a wedding.
- Upload the portrait to your social media. Add behind the scenes videos, because audiences love original work.
- If a customer is satisfied with your work, ask them to make a testimonial video.
Product Packaging Tips
Some tips on packing products that you can use.
- Packing goods properly will add value to consumers. Consumers will put their trust in your online store.
- Provide several types of appropriate packaging, according to the type of goods. If the hand lettering product that is sent uses acrylic media or glassware such as mugs, you can use thick cardboard packaging. Don’t forget to give a “Warning” sticker for glassware.
- For products larger than 1 x 1 meter, you should use packaging made of wood. Wood packing provides better mechanical protection, making it stronger against pressure and piles.
- Wrap the product in layers. You can use bubble wrap, shredded paper, pouch or cloth as the main protection for the product.
- To give an aesthetic impression, Echa always includes a thank you card, business card and hemp rope. This makes consumers feel highly valued and personal.
Thus the review about handwritten notes for business. Hopefully this article can be useful. Thank you